Academic detailing

Source: http://www.stmichaelshospital.com/research/ktglossary.php

Academic detailing: "A process of outreach in which physicians are visited by a knowledgeable heath professional to discus issues of use and (often) overuse. Most often used in the area of prescribing in which a trained pharmacist performs the academic detailing (educational) role; may be coupled with other measures such as physician profiling or reminders."